Our insights
Practical breakdowns of what is working in search, paid media, branding, and conversion design right now.
AI & SEO
A chunk of our clients' inquiries now start with someone asking an AI assistant who to hire, not with a Google search. What we've changed on their sites since we noticed.
· 6 min read
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Branding
Owners usually ask for a rebrand when what they need is a clearer quote and faster follow-up. How to tell which one you're actually looking at.
· 5 min read
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Strategy
Same budget, same offer, same landing page. The only thing we changed was how the ad opened, and what that did to the numbers over six weeks.
· 7 min read
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AI & SEO
Distance, relevance and prominence in plain terms, plus the handful of profile fields that move the ranking more than anything else you can do in an afternoon.
· 5 min read
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Design
From watching session recordings on a few stores we've built. Most of the drop-off happens before the payment step, which is not where people usually go looking.
· 8 min read
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The Kelvo Pulse
Weekly deep-dives on digital branding, content strategy, and AI search optimization.
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